Privacy, plain and simple.
Effective September 10, 2026. This policy covers this website (the Payton Place Powersports Clarksville site) and how we handle information you share with us here. The short version: we collect what we need to help you buy a bike, we don't sell it, and you can ask us to delete it any time.
What we collect
fbclid, Google gclid) so we know which ad brought you here.How we use it
- To answer your inquiry, quote a unit, value a trade, or arrange delivery.
- To pass your request to our sales team and our dealer management system so the person who calls you already knows what you asked.
- To send you text messages and emails you asked for (see our Text Message Terms).
- To measure our advertising (which ads led to a conversation, a pre-approval, or a sale) and to show you relevant ads on Facebook, Instagram and Google.
- To keep the site secure and working.
Cookies & tracking technologies
We and our service providers use cookies, pixels, local storage and similar technologies on this site. This is every tool that runs here today; we update this list whenever a tool is added or removed.
| Tool | Provider | What it does here |
|---|---|---|
| Google Analytics 4 | Google LLC | Counts visits, pages viewed, device and rough location (city level) so we can see how the site is used. IP addresses are truncated by Google. |
| Google Tag Manager & Google Ads conversion tracking | Google LLC | Loads the tools on this page and records when a visit from a Google ad turns into an inquiry, a pre-qualification or a call, so we can measure and improve our advertising. Google may use this to show you our ads on Google and partner sites (remarketing). |
| Meta Pixel & Conversions API | Meta Platforms, Inc. | Records page views and actions (viewing a unit, submitting a form) and may match them to your Facebook or Instagram account so we can measure our Facebook/Instagram ads and show you relevant ones (retargeting). Some events are sent to Meta from our server as well as from your browser. |
| Microsoft Clarity | Microsoft Corporation | Heat maps and session replay: records how visitors move, scroll, tap and click so we can find and fix parts of the site that don't work well. Clarity masks the text you type into forms. We use it to improve the site, not to identify you, and Microsoft may use the data as described in its own privacy statement. |
| Advertising click IDs | Us | If you arrive from an ad, the click identifier in the link (fbclid, gclid) and the ad's campaign reference are kept in your browser's local storage and attached to any inquiry or credit pre-qualification you submit, so we know which ad you saw. |
| Site cookies | Us | Strictly necessary cookies that keep the site working (for example remembering that you closed a pop-up). No account, no login, no profile. |
Visitor-identification services. We do not currently use any service that identifies anonymous visitors by name or address. If we add one, we will list it in the table above before it goes live.
Your controls. You can block or delete cookies in your browser settings; the site still works without them. You can also opt out at the source: Facebook ad preferences, Google ad settings, Google Analytics opt-out, and the Digital Advertising Alliance and NAI opt-out pages. Browser "Do Not Track" and "Global Privacy Control" signals: where a state law requires us to honor an opt-out-preference signal, we treat it as a request to opt out of targeted advertising for that browser.
Who we share with
- Financing partners — 700Credit, LLC (pre-qualification and credit application processing) and the banks and credit unions that consider your application. Their use of your information is governed by their own privacy notices and by federal law (the Fair Credit Reporting Act and the Gramm-Leach-Bliley Act).
- Our dealer management and customer-communication systems — Lightspeed DMS (CDK Global) and our messaging and email tools, so your inquiry reaches a salesperson and we can keep a record of our conversation with you.
- Advertising and analytics providers — Google, Meta and Microsoft, as described in the table above.
- Service providers — hosting (Google Cloud), text-message and email delivery, and document signing. They may use your information only to provide the service to us.
- Business transfers — if we sell or merge a store or the company, customer records go with it, subject to this policy. Text-message opt-in data and consent are never part of that transfer.
- When the law requires it — to comply with a subpoena, court order or lawful request, to enforce our agreements, or to protect the rights, property or safety of our customers, our staff or the public.
How long we keep it
- Inquiries and messages: as long as needed to respond and follow up, typically up to 3 years after your last contact with us.
- Sales, financing and titling records: as long as federal and Indiana law require dealers to keep them (generally 5–7 years after the transaction).
- Analytics and advertising data: per each provider's retention setting — Google Analytics 14 months; Clarity recordings 30 days; Meta per its data policy.
- Text-message consent records: for as long as required to demonstrate consent under the TCPA.
Your rights & choices
- Texts: reply STOP to any message to opt out; HELP for help. See our Text Message Terms.
- Email: use the unsubscribe link in any marketing email, or tell us.
- Targeted advertising: tell us at the address below and we will stop sharing your information with advertising platforms; you can also use the platform controls listed above.
- Access, correct or delete: email privacy@paytonplaceauto.com or call (812) 924-1039. We will confirm what we hold about you, correct it, or delete it — except records we are required by law to keep for a completed sale, financing or titling transaction. We respond within 45 days and will verify your identity before acting.
- State privacy laws: if you live in a state with a consumer privacy law (including the Indiana Consumer Data Protection Act), you may have the rights to confirm, access, correct, delete and obtain a copy of your personal data and to opt out of targeted advertising, sale, or profiling. We honor those requests through the contact above, and you may appeal a decision by replying to our response; we will not discriminate against you for exercising them.
- Authorized agents: may submit requests on your behalf with written permission; we may still verify directly with you.
Other things you should know
Children. This site is intended for adults 18 and older. We do not knowingly collect personal information from anyone under 18; if you believe a minor has provided information to us, contact us and we will delete it.
Security. The site is served over HTTPS with modern security headers. Credit applications are entered directly into 700Credit's secure system and never touch our web server. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Third-party links. Links to Facebook, Google Maps, our financing partners and other sites are covered by those sites' own privacy policies.
Financial privacy. If you apply for financing with us, our consumer financial privacy notice under the Gramm-Leach-Bliley Act is provided with your application documents and describes how we share and protect nonpublic personal information.
Changes. When we change this policy we update the date at the top and note the change here. Material changes get a notice on the site before they take effect.
Who we are. Payton Place Powersports, LLC, doing business as Payton Place Powersports — 710 S Marr Rd, Columbus, IN 47201 — and Payton Place Powersports – South, 305 E Lewis and Clark Pkwy Suite 231, Clarksville, IN 47129. Questions or requests: privacy@paytonplaceauto.com or (812) 924-1039.
Change log: September 10, 2026 — listed every analytics, advertising and session-recording tool in use (Google Analytics 4, Google Ads/Tag Manager, Meta Pixel & Conversions API, Microsoft Clarity), added retention periods, state privacy rights, and third-party notices.
